NOEL HARDING'S "the ELEVATED WETLANDS"

From July 1996 until its launch in October 1998, NetPotential undertook a broad-range communications program to support "the Elevated Wetlands," a functioning ecological artwork located in Toronto by the Don Valley Parkway and Don River. This included the development and maintenance of the project's Web site on a limited budget.

This project was supported by the Canadian Plastics Industry Association's Plastics + Art initiative along with many other corporate sponsors from within the plastics sector and beyond, as well as by the community. Media coverage and community awareness was extensive.