There are lots of reasons to contemplate a website “redesign.” It’s dated. It’s drab. It’s dense, confusing, and overgrown. It’s hard to maintain. Or, we’re rebranding, revamping, rethinking…

The fact is, that a “redesign” is rarely just a re-skinning of the look and feel of the site. It often incorporates navigation changes, a new content management system, integration of social media and new functionality for starters. Then there’s the whole business of content migration and creation.

No matter the reasons, the “redesign” will often involve redevelopment or a rebuild. That’s a tall order, so take the time to plan it right.