SPOTLIGHT 2000

CPRS Toronto Online

CPRS (Toronto), the largest chapter of the Canadian Public Relations Society, wanted to develop and maintain its own Web site. For a number of years, its Web pages were an offshoot of the CPRS national site. Eventually, the local society wanted more control over their site's upkeep and breadth of information it could offer online.

In 1998, NetPotential consultant Veronica Feihl, APR, was invited to conduct a Needs Assessment with the Web Committee and several past presidents. Around 140 requirements were identified. 

In the spring of 1999, production of the Web site received Board approval, conditional on the site being financially self-sustaining. As a CPRS Member, Veronica Feihl and fellow member Liz Price, APR, managed the site's development on a volunteer basis.

CPRS (Toronto) Online was launched in January 2000, positioned to fulfill its objectives:

1. Targeting the core PR professional and management market in the Toronto area;
2. Providing comprehensive and up-to-date information about CPRS (Toronto);
3. Sharing cases, presentations, PR practices and article contributions among members;
4. Enhancing professional networking opportunities among members and suppliers to the industry;
5. Advertising member services & expertise to members and the public;
6. Enabling the site to generate sponsorship and advertising revenue to cover the costs of Web site development, hosting and maintenance;
7. Increasing the profile of CPRS and its members to external publics;
8. Establishing CPRS (Toronto) Online as a credible source of PR knowledge and expertise in the Toronto area;
9. Attracting new members.

[ Home |  Services |  Spotlight |  Profile |  Clients |  PR Online |  Contact ]

NetPotential Communications Inc.
Toronto, Canada (416) 533-0862