PR ONLINE

The Internet propelled us into a new communications era triggered by the wide-scale adoption and networking of personal computers.85 per cent of Canadian adults have Internet access and they are increasingly plugging into online social networks.

Organizations and interest groups have integrated digital communications into their activities to broaden their reach, increase their profile and generate revenue. Most companies have spent plenty of time and money upgrading their Web site design, interactive functionality and content management tools.

But, not enough has been done to make sure that content providers have the writing skills and strategic approach needed to prepare and manage online content. What is being done in your organization to ensure the content works well for all the stakeholders concerned and working to achieve business and communication objectives?

The Internet is too pervasive a medium to tackle superficially. An appropriate Internet strategy including means for ongoing evaluation should be part of every communication and business plan being developed today. And, those providing and managing the site's content need the expertise to help carry it out.

Veronica Feihl, APR
President, NetPotential Communications. Inc.

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