Integrated communication strategies
From July 1996 until its launch in October 1998, NetPotential undertook a broad-range communications program to support “the Elevated Wetlands,” a functioning ecological artwork located in Toronto by the Don Valley Parkway and Don River.
This project was supported by the Canadian Plastics Industry Association’s Plastics + Art initiative along with many other corporate sponsors from within the plastics sector and beyond, as well as by the community. Media coverage and community awareness was extensive. The project included the development and maintenance of the project’s website on a limited budget