PROFILE

NetPotential Communications Inc. is a consulting and management service for online intiatives. It is spearheaded by Internet Communications Strategist, Veronica Feihl, APR, who has planned and managed online projects for public, private and not-for-profit organizations, since 1996.

NetPotential is structured for flexibility. We provide management advice and the strategic planning needed to define the project. Whether a project is to be produced externally or by the client's staff, our project management and coaching support is always tailored to the situation.

Teams are assembled for each project as needed, based on the specific expertise required and the client resources available. NetPotential's teams may include Web site designers and developers, as well as Internet-savvy researchers, writers, project managers, e-marketers and IT specialists.

OUR APPROACH

We use a communications management approach to research, assess, plan and produce Web content. We provide advice and assistance to supplement and develop client resources. Once the site is built, we will help to promote, measure and do what's needed to keep it aligned with client objectives.

Our services involve much more than designing an eye-catching Web site. Internet communications is about:

• Understanding your stakeholders' needs and desires
• Choosing the best means to offer information
• Creating interactivity
• Building opportunities for two-way communication

Web design can barely compensate for poorly planned content. We skillfully manage planning and implementation so the results will truly benefit the organization and its stakeholders.

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NetPotential Communications Inc.
Toronto, Canada (416) 533-0862