[ Online Publishing, Marketing and Public Relations ]

VERONICA FEIHL, APR

Online Communications Strategist
NetPotential Communications Inc.

Veronica Feihl is an Accredited Public Relations professional and president of NetPotential Communications Inc. She started the company in 1996 to help clients integrate web-based communications into their marketing, public relations and business activities. She applied a strategic communications approach to planning and implementation.

Veronica's approach to Web site and intranet initiatives has proven highly effective in helping both public and private sector clients expand their services and achieve their goals. She has worked on many government and association Web sites featuring extensive content.

With over 20 years experience in the public and private sectors, Veronica has managed the full-range of public relations functions. She has produced award winning corporate videos and external relations programs in English and French. She is fluently bilingual.

Before launching NetPotential, Veronica worked six years at a full-service public relations agency, and later at the Ontario Arts Council (OAC), where she planned and implemented corporate communications programs, including OAC's Web site and corporate video. Veronica is a graduate from Carleton University, Ottawa, where she majored in Journalism and Film Studies.

She is a member of the International Association of Business Communicators (IABC), the Canadian Public Relations Society (CPRS), the e-Content Institute, the Enterprise Content Management Association (AIIM) and the Alliance of Independent Practitioners (AIP).

Veronica Feihl, APR, Online Communications Strategist

Having conducted a wide range of PR programs using diverse communication channels, shaping messages and materials to suit the medium was already second nature to me.

After my first Web initiative in 1995, I recognized the tremendous potential of the Net to augment public relations efforts.

Web tools and technology facilitate two-way communication and measurement, while making it easier to add value to content and services both for the organization and its stakeholders.

I started NetPotential to bring a strategic approach to content in this new frontier. I want to see my clients use the Net to engage their stakeholders and achieve their goals.

Veronica Feihl, APR

NetPotential Communications Inc.
Toronto, Canada (416) 533-0862